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A Performance Marketing Checklist for Small Advertisers
ADOTAS – Performance marketing is a cost-effective and results-driven channel that can help small advertisers significantly grow their sales. While running an affiliate program can be very successful,...
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Video: Small Business Should Visualize the Use of QR Codes
ADOTAS — Once upon a time, and not so long ago, if you owned a small business, it was open to debate whether or not you should have a website. It seems like such a silly issue now, doesn’t it? I have...
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How SMBs Can Keep Up With Mobile Commerce
ADOTAS — It’s no secret that mobile commerce is on the upswing. According to Business Insider, as recently as 2010, mobile commerce represented only 3% of total e-commerce. According to comScore, by...
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Are Small Businesses Priced Out of Big Data?
ADOTAS — You can hardly pick up a trade magazine, read a newspaper or listen to public radio without hearing about Big Data. The reason is straightforward: Many large organizations’ investment in big...
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5 Small-Business Branding Lessons to be Learned from Halloween Characters
ADOTAS — Happy Halloween! It’s a time for costumes, spooks, candy, and branding lessons for small businesses. That’s right, a time to take a look at what small business branding lessons we can learn...
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Mobile Websites vs. Mobile Apps: Which Is Better For Your Business?
EDITOR’S NOTE: This article, originally published on June 3, 2013, placed at No. 15 in our 20 most popular articles of the year. ADOTAS – One of the biggest debates in the world of mobile marketing...
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Bigcommerce: 2014 Will Be The Year of the Small-Business e-Tailer
ADOTAS – E-commerce platform provider Bigcommerce sees 2014 as the year of the small business e-tailer who is poised to give big-box houses and well-known online shops a bit of competition. Kirsten...
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Facebook for SMBs: I’m Not Buying It
ADOTAS – Facebook is in the midst of a five-city tour, part of the social media network’s plan to turn tens of millions of small businesses on its site into paying clients. With its tour, Facebook is...
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Inexpensive Branding Strategies for Small Businesses
Branding is like oxygen for business; if branding stops, the business stops growing. For example, if there is a small shop in town and nobody knows what it sells or its purpose, it is unlikely that...
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The Big Picture of Email Marketing for Small Businesses
By Emily Johnson Regardless of an encompassed hype of social media, today’s digital marketing realm still arguably accepts and approves the relevance of ‘Emails.’ The reason why marketers hold on to...
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